The FIRST Law
Certainly NOTHING in life is more important than to know: – what is real success – and how to achieve it.
What, then, is the first law of success?
Before stating even the first law, let it be said that 1 am not considering here such general principles of character as honesty, patience, loyalty, courtesy, dependability, punctuality, etc., except as these are automatically included in the seven rules. We may assume that one cannot become a real success without these principles of right character.
But on the other hand, many are honest who have neve practiced a single one of the seven laws, specifically. Man may be loyal, have patience, extend courtesy, be punctual who are unsuccessful because they have not applied a single one of these seven definite, specific rules. Even so, each o these laws covers a vast territory.
Here, then, is the first law of success:
FIX THE RIGHT GOAL!
Not just any goal. Most of the “successful” men I have mentioned had goals. They drove themselves relentlessly more time. It may come a little harder. But we can go on to learn reading. writing, and “‘rithmetic”!
Then we can go further, and learn to appreciate literature, music, art. We can learn to think and reason, to conceive a new idea, to plan, design, construct.
We can investigate, experiment, invent telescopes and learn something about outer space and far-off planets, stars, and galaxies. We invent microscopes and learn about infinitesimal particles of matter.
We learn about electricity, laws of physics and chemistry. We learn to use the wheel, construct highways, and roll over ground faster than any animal. We learn to fly higher, farther and faster than any bird. We learn how to take nature apart and make it work for us. We discover and utilize nuclear energy.
But we have to LEARN – to STUDY – to be EDUCATED – to be PREPARED for what we propose to do.
One of the first things we need to learn is - that we need to learn!
Once you have learned enough to CHOOSE A GOAL, the second step toward successfully accomplishing that goal is to LEARN THE WAY -to acquire the additional education, training, experience, to give you the know-how to achieve your goal.
Most people fail to set any definite goals. Having no specific aims, they neglect the specialized EDUCATION to make possible the attainment of their purpose.
Now all these men whose case histories I have recounted had goals. They had the overall purpose of acquiring possessions, attaining status, and enjoying the passing moments. As a means to this objective, they had the specialized goals of succeeding in banking, industry, politics, acting, writing, or whatever. They all EDUCATED THEMSELVES for their particular profession or calling.
They were broad enough to realize that education included not only book learning, but personality development, leadership, experience, knowledge from contacts and associations, and from observation.
Yet these “successful” people were not really successful. They not only chose an overall goal that led them in the way of false values, they also failed to equip themselves with the RIGHT education to make possible that REAL LASTING success – fulfilling the PURPOSE of life.
There is, then, a right and a false education.
These successful people were not lastingly successful. Their education failed to teach them the TRUE VALUES. They chose goals that led them in the way of false values that didn’t last.
The entire system of education in this world neglects to recapture the true values. Even the scholarly educators themselves too often devote themselves to arduous years of research into non-essential and useless channels.
The basic and most essential knowledge - the true values, the meaning and purpose of life, the way to peace, to happiness and abundant well-being - these basics are never taught. Because I was given to see this decadence in modern education - to recognize this tragic knowledge gap - I was led to found a college that fills this need.
Right education must teach that all things are a matter of cause and effect – that for every result, whether good or evil, there is a cause. True education will teach the CAUSE of this world’s evils - of personal or collective troubles - so that they may be avoided. Also it must instruct in the CAUSE of the Good results, that we may know how to win them instead of the troubles. Right education must not stop at teaching TO LIVE! It must know, and teach, the PURPOSE of human life, and how to fulfill it.
Decadent education has led to present student revolt, which in turn is plunging the colleges and universities into a state of violence and chaos!
It’s another significant tragedy of our time!
This world is disseminating false education that has come down to us from the thinking, philosophizing, yet misguided pagans who lacked a knowledge of the true values and purposes of life! The true history of education is an eye-opening story in itself!
The Basic Third Law
The all-important law coming next in time order is GOOD HEALTH.
We are physical beings. The mind and the body form the most wonderful physical mechanism we know. But man is made of matter. He is 16 elements of organic, chemically functioning existence.
He lives by the breath of air - which is the breath Of LIFE itself. If the bellows we call lungs do not keep inhaling and exhaling the oxygen-containing air, man won’t live to achieve any goal. You are only one heartbeat away from death! As the lungs pump air in and out, so the heart pumps blood through an intricate system of veins and arteries. These must be supported by food and by water.
And so man IS just what he eats. Some of the most famous physicians and surgeons have said that 90% to 95% of all sickness and disease comes from faulty diet!
Most people are in utter ignorance of the fact that it does make a difference what we eat! Most people, and the customs of society, have followed a regimen of eating whatever tastes good to the palate.
Adults are babies grown up. Observe a nine-month-old baby. Everything that comes into his hands goes to his mouth!
My youngest brother may not like to read this in print, but I remember when he was about nine months old, and had managed to creep into the basement coal bin. We found him trying to eat little chunks of coal -his mouth and face well blackened!
You may laugh at babies trying to eat silver cups and chunks of coal. Would you laugh at Red Chinese, dipping small mice into a sauce, and, holding them by their tails, dropping them as a delicious delicacy into their mouths?
If you do, the Chinese will laugh back at you. They will tell you that mice eat clean grain and clean foods, while you dip slimy, slithery oysters and other scavenger seafoods into cocktail sauces, and consider them a delicacy!
You think adults have actually LEARNED any better than nine-month-old babies? Go to your fancy grocer’s and you’ll find on his shelves canned eel and canned rattlesnake.
WHY? As I said, humans know nothing at birth! We have to learn! But most of us do not know that! And, again, what we don’t know, we don’t know that we don’t know! And somehow. ever since babyhood,. most humans seem to have grown up putting everything into the mouth. Most have grown up eating just whatever seemed to taste good – and whatever they saw others eating. There has been little education or even study about WHAT we ought – or ought NOT – to eat.
Most degenerative diseases are modern diseases– penalties for eating foods that have been demineralized in food factories – usually an excess of starch, sugar (the carbohydrates) and fats. Others are caused by a type of malnutrition – lack of needed minerals and vitamins in foods. Then people try to put the “vitamins” back into their systems by buying pills at the drugstore!
A famous director of a “Physical Fitness” program, lecturing at Ambassador College, reminded us that the medical profession has made great strides toward eliminating communicable diseases, yet is having little success coping with the increase of the non-communicable diseases - such as cancer, heart diseases, diabetes, kidney diseases. These latter are affected by faulty diet.
Of course there are other laws of health – sufficient sleep, exercise, plenty of fresh air, cleanliness and proper elimination, right thinking, clean living.
Right now “jogging” has become the physical fitness fad. Even men in their late forties read a book by a self-professing “expert,” and suddenly they are straining their hearts running two miles every day. “More and more exercise!” cry the faddists.
Why do humans tend to go to extremes? Exercise is good - it profits a little - but like most things, it can be carried past the law of diminishing returns. You can get an overdose that can cause harm. We are prone to forget the admonition of TEMPERANCE in all things.
What is the value of this excessive exertion in running two miles a day? It induces blood circulation. It gets circulation even to the extremities ‘. And that is good. Stimulating blood circulation is important. But we can also DESTROY HEALTH by going to unwise extremes. There is as much danger in overdoing exercise as in neglecting it.
Circulation can be induced without over-exertion or danger. I have never forgotten a lecture I heard as a young man in the days of the Chautauqua. The lecturer had been physical trainer to President Howard Taft. Immediately following the close of the Taft administration, this physical trainer managed to secure a list of all – or nearly all – of the centenarians in the United States. He personally visited every one. He asked to what they attributed their long life. One never used tobacco, and gave that as the reason. But another used tobacco all his life and still lived past a hundred years. One “tee-totaled” - but another drank beer and brandy all his life. And so it went. When he had interviewed them all, he analyzed his notes and was surprised to learn that ONLY ONE THING was common to them all. Yet not one gave it credit for his long life. Every one had taken a vigorous daily rub-down. Some with a bath towel, following a daily bath. Some with a brush. But in one way or another, each had stimulated blood circulation even to the extremities of toes and fingers by daily rubbing or massaging.
Many ask how I (now in my 80th year) keep up the energy, vigor and drive. I’m sure there is more than one reason - but I do not “jog” or go in for fads. I WALK - the best exercise for one of my age. But ever since I heard that lecture, perhaps 60 or more years ago, I have taken a daily RUB-DOWN. Method? A generous-size bath towel, following a daily shower. I try to get enough sleep. I watch elimination (very important). I try, to be careful about my diet. And I have a tremendous INCENTIVE a driving PURPOSE in life, because I have learned what is life’s PURPOSE. That spurs to action! I have a mission to accomplish that is more important than my life. There’s not much time left - and it MUST and WILL BE ACCOMPLISHED! Besides all this I draw on a greater and higher Power. I think that gives the answer.
The average person has never stopped to realize that it is not natural to be sick. Sickness and disease come only from violation of nature’s laws of body and mind – the physical LAWS of health. Most people have not learned that there are any such laws! They suppose that occasional illness or disease is natural in the course of life. Nothing could be farther from the truth.
Sickness should not be taken for granted. Some authorities go so far as to say that we do not catch a cold – we eat our colds and fevers! They explain that a cold or fever is merely the unnatural and rapid elimination of toxins and poisons stored up in the glands, resulting from improper diet.
Now what about the great and the near-great of the world? They usually do not know all there is to know about the laws of good, vigorous health with clear, alert minds. But, compared to the average of the population, they know a great deal. They have, as a rule, enjoyed, shall we say, comparatively good health!
As an example, the President of the United States always has a White House physician who is constantly watchful over the President’s physical condition. A President is virtually required to get in certain exercise. President Eisenhower played golf frequently. President Kennedy took a daily swim. President Taft had a physical trainer who watched the overweight President daily.
Yet, there are many things that even these important people do not know about the causes of sickness, disease, debility.
One factor I think has worked universally in favor of such men. Mental attitude does have considerable influence on physical condition. Most “successful” men as the world evaluates success - do think constructively, positively, in a mental attitude of confidence. They do not allow themselves to think negatively or assume an attitude of fear, worry, or discouragement. They do not allow themselves to get into uncontrolled moods of griping, complaining. They enforce on themselves emotional balance. And, mindful of the responsibilities on their shoulders, they probably put more restraint on dissipation than most people.
Without health one is direly handicapped, if not totally cut off from achievement. The fourth Law of Success is largely dependent on good health.
The All-important Fourth Law
A person may have chosen his goal. Having it may have aroused tremendous ambition to achieve it. He may have started out educating and training himself for its accomplishment, and he may even have good health and still make little or no progress toward its realization.
After all, success is accomplishment. It is DOING. They say any old dead fish can float downstream, but it takes a live one to swim up. An inactive person will not accomplish. Accomplishment is DOING.
Now comes an all-important law.
The fourth success-law, then, is DRIVE!
Half-hearted effort might carry one a little way toward his goal, but it will never get him far enough to reach it.
You will always find that the executive head of any growing, successful organization employs drive! He puts a constant prod on himself. He not only drives himself, he drives those under him, else they might lag, let down and stagnate.
He may feel drowsy, and hate to awaken and get up in the morning. But he refuses to give in to this impulse.
I remember the struggles I once had with this situation. It was during one of my “Idea-Man” tours as a magazine editorial representative at age 22. I was having quite a struggle with drowsiness. Yet I acquired the habit of sleepily answering the morning hotel telephone call and promptly going back to bed and to sleep. Then I bought a “Baby Ben” alarm clock which I carried with me. But I found myself arising to turn it off, then plunging back into bed. I was too drowsy to realize what I was doing. I was not sufficiently awake to employ willpower and force myself to stay up, get under the shower and become fully awake and alert. It had become habit.
I had to break the habit. I had to put a prod on myself. I needed an alarm clock that couldn’t be turned off until I was sufficiently awake to get going for the day.
So one night at the Hotel Patton in Chattanooga., Tennessee, 1 called a bellboy to my room. In those days the customary tip was a dime. A half dollar then had about the same effect that a $20 bill would have today. I laid a silver half-dollar on the dresser.
“Do you see that half-dollar, boy?” I asked.
“Yas SUH!” he answered. eyes sparkling in anticipation.
After ascertaining that he would be still on duty at 6:30 next morning, I said, “If you will pound on that door in the morning at 6:30, until I let you in, and then stay in this room and prevent me from getting back into bed until I am dressed, then you may have that half-dollar.”
I found those bell-boys would, for a half-dollar tip, even wrestle or fight with me to prevent my crawling back into bed. Thus I put a prod on myself that broke the morning snooze habit and got me up and going!
Many workmen never rise above whatever job they may have because they have no drive. They slow down, work slowly, poke around, sit down and rest as much as they can. In other words. they must have a boss over them to drive them, or they would probably starve. They would never become successful farmers - for a farmer, to succeed, must get up early and work late, and drive himself. That is one reason so many must work for others. They cannot rely on themselves - they must be driven by one of more energy and purpose.
Without energy, drive, constant propulsion, a person need never expect to become truly successful.
Law 5 for Emergencies
One might suppose that if he had a goal - and with it the ambition to achieve his purpose - if he then became trained, educated, and experienced in pursuing it, kept in good health, and constantly drove himself relentlessly toward his objective, that he would be bound to accomplish it.
Important as these four laws are, they are not enough.
Life constantly encounters hazards, obstacles, unexpected problems or setbacks. You may be proceeding along right on schedule, when BANG! - out of nowhere comes an unexpected complication. Some sudden circumstance arises which seems to stop you completely, or at least set you back.
So, to meet these constantly arising problems, you must have:
The Emergency Law, #5 – RESOURCEFULNESS!
When complications, obstacles, unexpected circumstances appear to block your path, you must be equipped with RESOURCEFULNESS to solve the problem, overcome the obstacle, and continue on your course.
The old Slow Train Through Arkansas (I read the book years ago) encountered a cow lying across the tracks ahead. The train could not proceed toward its destination until that obstacle was removed.
When we drove the old Model “T” from Iowa to Oregon in 18 days back in 1924, we met repeated emergencies of motor troubles, flat tires or blowouts. We had to solve the difficulties by- patching tires, putting “boots” in the casings, or doing our own repair work by the roadside when the motor stalled.
I learned a lesson in determination and resourcefulness on my first visit to Niagara Falls. It was on December 25th, probably 1913, with a silver thaw. I strolled out on Goat Island, which divides the river just above the falls. At one point there was a huge rock. It appeared as an impassable barrier to that rapid-flowing river, racing to its destination, down over the falls, into the rapids below and on to Lake Ontario.
I watched, intrigued. Did the rushing waters stop, quit, give up? Not on your life! I was thrilled as I watched the water swirl around the huge boulder -splash on over it, even find a hole through it, dashing, crashing, roaring on toward its goal!
The IBM people have put out a famous card found in many offices, which says “THINK!”-and sometimes they deliberately spell it “THINK.
When sudden emergencies arise, then of all times you need a clear mind, calm nerves, rapid thinking, sound reasoning!
You need RESOURCEFULNESS!
You need a cool head, to quickly get all the facts and make a wise decision.
Do you keep calm in emergencies, or lose your head and go to pieces? Do you think rapidly, yet clearly and logically, or do you freeze up and go dead? To succeed, you need to cultivate the ability, and the habit. of remaining unexcited, yet leaping to action on high tension, reaching the right decision, then acting on it!
And now one would most certainly think that these five resources should be all that is required to guarantee ultimate success. And yet nine out of every ten who have all these five still fail - without the important 6th law.
Importance of Law #6
Among the case histories recounted in the beginning pages was that of the president of a major automobile manufacturing corporation. He had utilized the first five of these laws – that is, except he had the usual goal that leads in the wrong direction. Yet in the flash depression of 1920, when he lost his personal fortune, he committed suicide.
This man had reached the point where he was, to all appearances, through! During life he had resourcefully solved emergencies and problems that arose. But now, suddenly, it seemed that everything had been swept out from under his feet. Everything he had worked for. Everything he had accumulated. Everything he had set his heart on! There was NOTHING left! He was washed up -finished! So it seemed to him. There might have been a marital smashup at the same time - I never knew his private life.
He gave up! He committed suicide.
So near success, yet so far!
Yes, nine in ten, at least once or twice in a lifetime, come to the place where they appear to be totally defeated! All is lost! -apparently, that is. They give up and quit, when just a little more determined hanging on, just a little more faith and perseverance - just a little more STICK-TO-IT-IVENESS would have turned apparent certain failure into glorious success.
Law #6, then, is PERSEVERANCE - STICK-TO-ITIVENESS!
I know! I have reached that point more than once! I, too, had everything swept out from under me in that flash depression of 1920.
I had been making an income, still in my twenties, equivalent to $35,000 or more per year on today’s dollar value. But some 90 percent of it came from five or six big Midwestern corporations. Most of these great corporations “went under” - that is, they went into “receivers’ “ hands.
Later, in 1926, an advertising business I had started on the west coast was wiped out from under me by an association decision made in the east. A million-dollar project was dashed to oblivion by the stock-market crash and depression of 1929. But I did not quit or give up living. THAT was when my life COAL was changed!
Even the first two years of the operation of Ambassador College stared constant defeat in the face. Nearly everybody thought we were through - we had failed! WHY, they wondered, didn’t I realize it and QUIT? In those days I had to listen to associates around me talking constantly about “when this college folds up.”
But it didn’t fold up! By the year 1949 we got over our first financial hump. Later, the second. Today, 1 think we may be justified in saying that the college is, indeed, a glorious SUCCESS! And now a second and a third Ambassador College campus flourishes in England and in Texas. And our operations today are worldwide on a major scale.
Still We Need Low #7!
Well now, it would certainly seem that if one follows these six laws of success, nothing more should be required!
But still, these “successful” men I have described followed these six principles. They gained their goals. They made money. They attained recognized status. They enjoyed the passing pleasures.
Still their lives were empty - they were never satisfied - they were discontented, they never found lasting, permanent, enduring happiness - they did not take their acquisitions with them when they died, and their fame died with them!
What they lacked -what ALL lack who fail of REAL success, was application of Success Law #7 - the most important law of all!
That is the ingredient that would have changed everything!
The Overlooked SEVENTH Law
I have reserved this all-important seventh Law till last to explain. But far from being least, it is first in vital importance!
I have held it till now because (1) it is the very last one that people will acknowledge and apply; and (2) being first in making possible real success, I want to state it last so it will remain stamped in the mind of the reader.
When serious illness strikes, people call the doctor. It is automatic for most to rely on human professional knowledge and skill-on material drugs, medicines and knives. But finally, when the attending physician - perhaps with specialists called in collaboration - gravely shakes his head and says there is no more that medical science can do -it is now in the hands of a higher Power -then, at last people cry out desperately to the Creator God!
Is it possible that the living GOD might be a factor in determining the success or failure of one’s life? Few have thought so.
People will ignore all their lives any idea of divine guidance and help-yet if one should find himself on a foodless and waterless raft after a shipwreck in mid-ocean, it is remarkable how quickly he would begin to believe there really is a living God! In last-resort desperation most people will cry out to Him whom they have ignored, disobeyed, and set at naught all their lives.
Wouldn’t it seem axiomatic that, if there is a compassionate beneficent Creator standing ready and willing to give us emergency help as a last resort, it would have been more sensible to have sought His guidance and help all along? Yet some have acquired wealth, lived luxuriously, and then, suddenly losing all, turned finally to God in their economic distress. Others have committed suicide. Few, it seems, will ever rely on their Maker and life-Sustainer until they feel helpless and in desperate need. Even then the motive too often is selfish.
Yet, if we are to enjoy the good things of life – freedom from fears and worries, peace of mind, security, protection, happiness abundant well being– the very SOURCE of their supply is the Great GOD! Since all comes from Him anyway, why not tap the SOURCE from the very beginnings?
But in our day of modern science, sophistication and vanity, it has not been fashionable to believe in a , nevertheless, is having contact with, and the guidance and continuous of GOD!
And the person who does put this all-important seventh law last is very probably dooming his life to failure at the end.
Why Of First Importance
Look again at the very first Law, as it has been listed here. It is not merely choosing a goal - any goal. It is setting as one’s life-aim the right goal.
The “successful” of this world all had goals. But their goals led to material ends. They sought happiness in vanity, pride of status, material acquisitions, physical activities and pursuits. They sought the approbation of people. But people are human, and their lives are temporary. Material objects, too, are not enduring, but wax old until consigned to disuse.
The main goals of those supposed to be successful in the world usually are two: Vanity - desire for status; and money with the material things it will buy. But happiness is not material, and money is not its source. Vanity, as Solomon observed, is like a striving after wind!
These men I have mentioned made money. Their bank accounts may have been full, but their lives were empty. When they acquired money, it never satisfied, and always they wanted more. These monetary victories, these material acquisitions, gave, of course, a thrill of satisfaction - but it never lasted!
This life-long struggle-this constant striving “after wind”-striving after false values-left in its wake a trail of fears and worries, apprehensions, disappointments, heart-aches, troubled consciences, discontent, empty lives, frustrations-and finally, DEATH!
Oh yes, of course there were pleasures, moments of excitement, periods of enjoyment. There were occasional thrills, temporary sensations of delight. But always they were followed by periods of depression. Always a gnawing inner soul-hunger returned. This in turn drove them to seek satisfaction in the thousand-and-one events in the world’s whirl of material pleasures and pastimes.
Yet these never filled the void. They never satisfied the real inner hunger.
These people probably didn’t realize it, but the hunger was spiritual. And spiritual hunger is never satisfied by material food!
The “successful” of this world applied six of the success laws. But they left GOD out of the picture, and the happiness of real success out of their lives.
It seems almost no one, today, realizes How-and WHY – we were made. WHAT we humans are, and WHY we are. Why should we live in ignorance of these basics of knowledge?
Two basic and vital facts are overlooked:
1) While man was made a material being, of the dust of the ground, sustained by eating material food and drinking material water, he was made also to need spiritual food, and to drink of the “living water” of God’s Spirit. Without these spiritual needs man cannot be truly and continually happy. Nothing else really satisfies.
2) The Eternal Creator, who made us in His own likeness, is creator Of ALL that is. Everything man needs to make life continuously and abundantly satisfying, must come from Him. He is the SOURCE OF SUPPLY. HE is the GIVER of everything good. WHY must men ignore the true SOURCE, and try to obtain where there is nothing to be obtained? If I wish to draw clear, sparkling drinking water from a well, I will go to a well filled with such water, not to one that is empty. God says of our people: “For my people have committed two evils; they have forsaken me the FOUNTAIN of living waters, and hewed them out cisterns, broken cisterns, that can hold no water” (Jeremiah 2:13).
And again He says: “Ho, every one that thirsteth, come ye to the waters, and he that hath no money; come ye, buy, and eat; yea, come, buy wine and milk without money and without price. Wherefore do ye spend money for that which is not bread? and your labour for that which satisfieth not?” (Isaiah 55:1-2.)
Once again, look at the first of the Success Laws. Stated another way, it is to DEFINE SUCCESS! And what constitutes real Success? Once you have learned the true meaning of Success, then you have found the only right goal.
The right goal sets the direction of your life’s journey. Success is the destination of that journey. Success is where you finally arrive - and true Success includes a happy and enjoyable journey along the way.
PURPOSE to Life?
Is there, after all, a PURPOSE to life?
If we were put here by a Creator, would He have put us here without a REASON? And a Creator with Mind and Power that could have designed and produced the human mind and body could not have failed to make available for humans every tool, ingredient and facility needed to fulfill His Purpose!
Of course men cut off from God have no knowledge of that Purpose. For that knowledge is not material, but spiritual knowledge. And spiritual things cannot be seen-nor heard, felt, smelled or tasted. Spiritual knowledge can be transmitted only by revelation. And this world has rejected revelation. Men cut off from their Creator of necessity are spiritually blind and ignorant, groping in the dark. So they fail to seize the proper tools, ingredients and facilities.
But the Maker has sent an instruction book along with the human mechanism He made. It contains all the real answers. It reveals life’s real PURPOSE – the potential destiny of man! That instruction book, as Bruce Barton aptly said, is the “book nobody knows.”
Almost no one knows that about 95% of the contents of that Book is ignored by the professing Christian clergy. Most scientists and educators today suppose, erroneously and in ignorance of the facts, that the Bible is merely the book of an ancient race of Jewish people, striving to devise a concept of a god – in by-gone days of ignorance and superstition. They don’t examine the Book, as they examine other data, to see what it says. They ignore it as something beneath their pride of intellect to consider.
The religious Bible-believing fundamentalists generally quote and use not more than some 5% of the Scriptures. Approximately one-third of the entire contents of the Bible is devoted to ADVANCE NEWS REPORTS, called, in religious terminology, prophecy. Few pay any attention to this third of the writings - and that few seem devoid of understanding.
What almost NO ONE realizes is that the ignored 95% of that great volume is the INSTRUCTION BOOK which the Maker sent along with His product - just as any manufacturer of a material commodity does. Yet some scholars today have been surprised and shocked to learn that this ignored, maligned, misrepresented Book contains THE ANSWERS to life itself reveals the PURPOSE of life - the LAWS that govern it - the ANSWER to what IS Success, and how to achieve it!
It has been like discovering a gold mine of knowledge they did not know existed. They have found that it MAKES SENSE - that, indeed, IT IS THE VERY FOUNDATION OF KNOWLEDGE in just about all areas - that it provides the only right approach to the acquisition of further discoverable knowledge.
This ultimate potential destiny is the only TRUE goal. It is your reason for being alive! It is the reason you were born!
Those who have worked, striven, fought their way to any other goal have been wasting their lives - living for naught! They have, in true fact, been going nowhere!
And how many, since humans were first put here on earth, have really known that PURPOSE - that one right goal of life? Very few, indeed!
The time when we need DIVINE GUIDANCE, ENLIGHTENMENT, AND HELP, is at the very BEGINNING -at the time when a young man or woman chooses that RIGHT GOAL.
Without divine guidance the wrong goal is always set.
THAT is why the poor people possessing the least knowledge and material goods appeared to be the happiest. Actually they were not happy. They merely were less discontented! They had not progressed as far in the WRONG DIRECTION as those who smugly and vainly supposed themselves to be their more intelligent betters!
Life has a PURPOSE. God has set in actual, inexorable motion definite LAWS to PRODUCE for man every happiness, security, and GOOD thing he desires-THE WAY OF LIFE that will fulfill God’s PURPOSE for our being!
LOOK! THINK! An automobile was designed and built by its human makers to transport passengers, and do it more speedily and in more comfort than the old horse and buggy. Would it not be ridiculous if the automobile had a mind and free volition of action, and it would say: “That’s silly! 1 don’t think I was made to transport people. I think I was made for some other purpose. I refuse to transport people. I want to be an instrument for viewing the stars in the heavens.”
Apparently it is only stupid, foolish man - with POTENTIAL mind power and CAPACITY for intelligence beyond any creature God has created - who says “WHY have you made me thus?”
WHAT, then is the PURPOSE for which we were put here?
Of this, mankind has totally lost all conception. To people spiritually drunk on the false material concepts of our day, the statement of that purpose would appear strange, absurd, impossible. It SO FAR transcends anything conceived by humanity in this blinded world that the statement of it would prove too great to be grasped and accepted.
Suffice it to say - and I shall leave it to other booklets to explain - man was put here for the PURPOSE of being conformed to, and finally stamped with the exact perfect CHARACTER of Jesus Christ! (Write for our free booklet Why Were You Born?)
Christ is now stamped with the identical CHARACTER IMAGE of God, as well as the shining, brilliant, glorified appearance of God! For a mortal human to be transformed into that perfect spiritual image means that we must be CHANGED!
The Bible pictures God as the Master Potter – us as the clay. Indeed we are, literally clay images of God – composed of the ground (Genesis 2:7). As we now bear only the physical image of the “earthy”, we shall, when changed, bear the spiritual image of the heavenly – of GOD (I Cor. 15:47-49). So we are clay images with human minds that are free moral agents. They may submit, or they may rebel. They have power of will, and of decision.
Free to Choose
Understand this! You are a free moral agent. God will never “cram His religion down your throat.” He will never force you to decide His way or go His way. He not only allows you to choose the wrong way-He compels you to make your own decision. Otherwise His PURPOSE would be thwarted!
The living God has set two ways before us. One, His Way, the cause of all the good things you want here and now, plus eternal life in REAL SUCCESS continuously forever. The other, the way of self-centeredness, vanity, greed, envy-the way mankind has gone, in rebellion against God and His Law the way that causes all unhappiness, suffering, evils, and ends in death. And God compels you to choose!
Yet He commands you to choose the Way that leads to REAL SUCCESS (see Deut. 30:19).
You Need HELP
That ultimate TRUE Success is something you cannot attain to by yourself. The ingredient you lack is the GUIDANCE, the POWER and SPIRIT OF GOD.
You must make the decision. You must set this right GOAL. You must set your will. You must expend your full effort. YOU MUST WORK AT overcoming, growing and developing spiritually, and sticking with it. Yet GOD supplies the all-important ingredient - His power, His love, His faith – His guidance – HIS LIFE!
7th Law Changes Everything
Now look how DIFFERENT a whole life becomes when this SEVENTH SUCCESS LAW is utilized.
First, it will completely alter your overall major GOAL as I have just explained. Of course, you will have other minor goals - such as the profession or occupation to provide material needs, and HELP achieve the major goal. And these minor goals always must be compatible with and contributing to the major goal.
Your main goal, now, will be spiritual and not material. It will follow the WAY OF LIFE of the Ten Commandments. You will actually LIVE by every Word of God -that is, the Bible!
Now re-examine the Second Law of Success.
Your EDUCATION and entire preparation will be DIFFERENT. You will seek to learn the TRUE VALUES of life-yes, of this life as well as the hereafter! This means your number one textbook will be the BIBLE. It will reveal to you the MIND OF CHRIST. This will provide your mental APPROACH in all education and practice.
Third, you will receive the KNOWLEDGE which God reveals about laws of HEALTH.
Take the FOURTH LAW. IF you are motivated by GOD’S WORD, you’ll have DRIVE. God commands that you do what you do with your might. Apply yourself! Whatever is worth doing is worth doing the very best you can! Nine Biblical passages command that you apply yourself with DILIGENCE! Ten other places in the Bible command us to BE DILIGENT. And 36 Scriptures command, or show the example of acting diligently! Many of these instruct us diligently to seek God’s guidance and help, several diligently to keep His commandments.
How about the businessman? “Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before obscure men” (Prov. 22:29).
The Bible does not condone laziness or shiftlessness. It counsels us to consider the ant and be wise. The Bible commands industriousness!
Solving Problems
Now, Law Number FIVE. No matter how intelligent, alert, or resourceful you may be, YOU NEED GOD’S WISDOM AND HELP in solving the constant problems and meeting the recurring obstacles that beset life’s path. Whether it is in business, a profession, private life or what. The man who has CONTACT WITH GOD, who can take these matters– these emergencies – these problems – in the quietness of his private prayer room to the Throne of Grace and seek God’s counsel and advice 18 GOING TO HAVE DIVINE GUIDANCE! That is, of course, provided he is submissive, obedient, diligent, faithful.
WISDOM comes from GOD.
May I give you a personal example? God has blessed His Work, and caused it to grow into a tremendous worldwide activity, with offices around the world. God has set me in the position of human director and leader over this expanding enterprise, employing hundreds of people. We encounter problems of all kinds, constantly. I have problems to solve, obstacles to hurdle, policies to set, decisions to make which affect many lives – frequently involve many thousands of dollars, even millions. It is a weighty responsibility.
Always – and I can remember it from at least age 5 - I have desired to have UNDERSTANDING. But 46 years ago, I discovered that I sadly lacked, yet sorely needed WISDOM. Having dedicated my life to live, literally, according to every word of God’s Instruction Book – the Bible - I obeyed this command of God:
“If any of you lack wisdom, let him ask of God ... and it shall be given” (James 1: 5). He has given me wisdom. Of course He has allowed me to make mistakes -but never a major mistake that could threaten His great Work.
Wisdom must be applied to every specific circumstance individually. I learned many years ago the need of getting all of the facts bearing on a case before making a decision. But it requires more. God’s Word says that in multitude of counsellors there is safety. In any important decision I call in the most competent possible counsellors, specialists in the field involved.
You simply cannot know, if you have never had this divine help, how very, very much it means! We have been saved hundreds of times from costly blunders. We are saved from worries and the “headaches” most businessmen have to suffer over such problems. We can proceed in CONFIDENCE - that assurance that is FAITH! What a blessing! What a comfort, and a joy!
It Pays Off!
People trying to live without the living CHRIST in their lives are missing the most practical and valuable asset they could have. In the language of our day, “IT PAYS OFF! “ Of course, we have to expend our own effort. We have to really THINK. We use all our own resources and natural resourcefulness. But we have that added SECURITY of divine GUIDANCE. Often God simply works out CIRCUMSTANCES. He literally gives us “the breaks”! IT PAYS!
Finally, now, look at Success Law Number SIX. Perseverance-Stick-to-it-iveness-Enduring-Never quitting or giving up.
The Maker’s Instruction Book seems full of this. Jesus’ parable of the sower and the seed showed the four classes. All heard God’s Message. All were given the opportunity. Three classes GAVE UP. One never really got started. Two started out with joy and a great flourish, but let former friends, the cares of this material life, pleasures, choke them off, and discourage them. The other class of quitters simply did not have the depth of strength of character within themselves to stay with anything. They were just naturally quitters. Even of those who went on, and endured, some were more diligent, more resourceful, better prepared, more careful of health, and consequently developed farther in accomplishment than others. Theirs will be the greater reward!
Jesus Christ said, plainly, “He that endureth unto the END, the same shall be SAVED” (Matt. 24:13).
Yes, these Seven Laws are the WAY, not only to business and economic success -they are THE LAWS that lead to rich, rewarding, interest-filled, abundant living and, in the end, to
ETERNAL LIFE AND GLORY in the Kingdom of God.
It teaches you to choose the RIGHT COAL. It teaches you to STUDY, to show yourself approved to your Maker. It teaches you to acquire KNOWLEDGE, right and true education - preparation for success. It teaches you to watch your health. It teaches diligence - drive - dedication, persistent application. It teaches resourcefulness, and offers you divine help in applying it -and it teaches STAYING WITH IT TO THE END!
WHAT A HAPPY LIFE God has made available! What blessedness – what joy! What SECURITY, this life of implicit living FAITH – reliance on the Creator – GOD!
I know! I’ve been enjoying this life forty-six years! It’s a BUSY life – but it’s interesting, thrilling, happy,
abundantly REWARDING! And to constantly look forward to the OVERALL GOAL – an eternity in THE KINGDOM OF GOD!
I want to SHARE that life with you! You may enjoy it too!
And now you should read (mailed gratis) these booklets: “Does God Exist?” - “Why Were You Born?” - “The Wonderful World Tomorrow What It Will Be Like” - “Managing Your Personal Finances.” Write for them.
Do you agree with me that this was a powerful work? Of course it is! It made so much impression on my young mind (as I noted, I was 24 when I first read it), that I did not waste time at all before I started to implement the new ideas that I found in the booklet.
Would this booklet do the same thing it did for me for you? My firm answer is: "Yes!" But there are two conditions. You must be prepared for success as I was back in 1974. And you must be ready to take action -- to apply -- the strategies outlined in the booklet.
Then, watch yourself as you gradually but steadily climb the ladder of success. That is what I hope will happen to you. I'll see you at the top.
